From the OEM: FEMA Launches First-Ever #WinterReady Campaign

From the OEM:

In time for holiday travel and winter weather, FEMA’s Ready Campaign launched the first-ever #WinterReady campaign, encouraging people to identify and reduce the risks they face during the winter months. The #WinterReady campaign provides easy, low-cost tips to keep you safe, including ways to keep homes warm, travel safely and prepare for inclement weather and simple steps to mitigate the risks of home fires which are most prevalent during this time.


Winter weather brings risks that can be avoided with appropriate preparation. According to the CDC’s National Center for Health Statistics, more temperature-related deaths are attributable to cold exposure than heat, with Americans in rural communities most likely to be impacted. According to the U.S. Fire Administration, one of the most critical risks to mitigate is fires caused by home portable heaters, which remain the second leading cause of home fires in the United States.


Additionally, communities across the nation experience severe winter weather in different ways, face unique risks and have varying levels of infrastructure or experience to handle extreme weather events. Increases in anomalous winter weather in the South and more frequent winter storms, including lake-effect snowstorms in the Northeast, are increasing vulnerabilities for these communities. The #WinterReady tools and resources can help keep them safe.